Man Camp

21 March, 2017

Today’s post is basically video only.

I had the opportunity to spend a week in LA with some of the best men in YouTube/Blogger world who are focusing on men’s style. We’ve known each other for a few years and usually get together annually for StyleCon/Menfluential.

However, only seeing each other at the conference means we don’t get to focus on a lot of what we do best, nor do we have time to create some content together.

This video is a little vlog of some of the things we got to do while we were there. I’ll have a list below of all their sites and channels, so make sure you go check them out and see all of the stuff we made together.

Oh, and don’t think the irony of the cover is lost on me.

CLICK HERE to watch the YouTube Video: Man Camp

CLICK HERE to watch the YouTube Video: Man Camp

The Art of Charm

Gentleman’s Gazette

Primer Magazine

Order of Man


The Modest Man

Sparta Strength

The Distilled Man

Effortless Gent

The Fine Young Gentleman


Ashley Weston

Your Clothes Tell a Story

7 March, 2017

What is up? And welcome back to part 3 of the Dress Like a Man series!

Since 2010 I’ve helped thousands of men start or advance on their journey of overcoming mediocrity and killing complacency through the simple act of dressing intentionally.

The clothing we put on our body can either reaffirm the story we’re already used to telling ourselves or others, OR it can help us as we start to tell a new, better version of our story.

Before we go any further, you need to make sure you’ve the first two posts in this series. They not only set the tone, but some of the things I teach in those videos are the foundation for what we’ll be building off of today – so make sure you go check those out if you haven’t already.

Better Style Better Life

Simple Clothes Better Style

Ok, so let’s talk today about moving beyond the simple science of style and having a few Staples in your wardrobe.

Remember though, you don’t want to jump ahead of yourself.

Click Here to Watch The YouTube Video: Your Clothes Tell a Story

Click Here to Watch the YouTube Video: Your Clothes Tell a Story

Be ok with “Beginner”

One of the biggest tells of someone who is both new and inexperienced at dressing intentionally is the overcorrection.

You’ve probably seen what I’m talking about. It’s the guys who decide they need to be wearing ascots, furry hats, or three-piece suits in order to have their clothing work for them instead of against them.

But here’s the problem. As my friend Ed Latimore said,

“We are all beginners in the same way. It is only when we reach mastery that styles emerge. Any complex skill will always produce different styles at the top levels. This happens because there are a set of fundamental ideas that everyone participating in must understand.”

You need to be ok with being a beginner and moving up the ladder at your own pace – whether that’s quickly or slowly.

If you start trying to create your own style or emulate the masters without understanding the basic principles, you’ll fail nine times out of ten.

Think about how effortless Olympic athletes make their sports look. Think about how they each have unique styles and approaches to their respective events.

It didn’t start out like that. They spent years and years, drilling the basics over and over and over again. As they started to progress, they could adapt what they knew to their own unique circumstances, continue to practice over and over again, and eventually become masters.

Focusing on the perfection of advanced techniques without familiarity with the basics is just as misguided in developing your style as it is in sports, music, or any other fine skill.

Basically, if you don’t understand some of the science of style and own a few basic items, you’ll be making your transformation much more difficult than it needs to be.

Style is Storytelling

To take it to the next level, you need to understand that clothing is communication and your style is telling a story.

I want you to think back to last film or book that really resonated with you. Think of the story of the hero, the challenges he faced, the growth he experienced, and the man he became at the end of his journey.

Now think about that same story from the perspective of the author or the producer. These creators are incredibly compelled to tell good stories and, as part of their process, they want to ensure that everything is presented just right.

Which includes the clothing their characters wear. Whether that story is set in feudal Japan, urban New York, or a space station 500 years in the future – one of the biggest factors used in telling the story – separating the good guys from the bad, demonstrating the growth or struggle of the hero – is the clothing they wear.

No, clothes don’t make the man. But they do help set the stage. Go thumb through the first page of any novel and see if the author doesn’t take some time to describe what the characters are wearing.

Go rewatch your favorite film and see if the characters are wearing amorphous, androgynous grey pieces of clothing making everyone look the same.

The best storytellers in the world understand that the way their characters look will help audiences either identify with or reject them more strongly. Heroes look like heroes and villains look like villains. History and culture are full of men who dressed differently than we do today. And even the things people wear in the 21st century tell different stories.

Take a minute to look at what you’re wearing right now. What does it communicate to the world around you? If you were to see another man with the same clothes you have on right now, what would your assessment of him be? Is that the story you want to be telling? Does it need a complete revamp or maybe just a little editing?

Two Big Stories

To elaborate on this idea, we’re going to talk about two of the main stories men are concerned with telling other men – Mastery and Loyalty – and how your style can contribute to this communication.

Mastery is a huge component of how men interact with each other. It’s how we know if a man is worthy of our respect, admiration, maybe even our fear. It’s helped established hierarchies and organizations for millennia.

Think about the men you and others look up to. Part of the reason we admire them is because they’re masters in their own domains. The best athletes, artists, and businessmen all succeed because of their mastery.

We value those who are above average – and it’s part of the reason we want to rise above mediocrity ourselves.

Ok, so all of that is well and good, but how does that translate over to your style?

Well let me give you a concrete example in a world I’m very familiar with – suiting.

It should come as no surprise to you that not all suits are created equal. Yes it’s easy to tell the difference between a suit that fits and one that doesn’t, but mastery doesn’t end there.

Most men will immediately start to think of big, loud, obvious ways to improve their suiting. They’ll think that a demonstration of mastery requires bright colors, bold patterns, and unique fits – things that anyone who’s not into the suiting world would see and realize that it makes a suit unique.

But the real masters in the world know that those things can correlate with better suiting, but they’re not the cause of it.

For that, they look at much more subtle indicators.

Take, for example, the barchetta pocket.

This is a version of the breast pocket that curves up, rather than cutting straight across. To the uninitiated, this can look odd or even amateurish – and that’s assuming the average man will even notice it.

But those who are part of the sartorial tribe will recognize it as an indicator of both Mastery and Loyalty – Mastery because they understand that the pocket curves that way because this helps it drape across the chest better and Loyalty because they know it’s a detail that’s typically only worn by those within their tribe. Your average department store suit isn’t going to have a detail like that.

Or look at functioning buttonholes on a jackets sleeves.

Most men don’t even realize the buttons on the cuffs of the average suit don’t work. Or if they do, they just write it off as an anachronism from a time past when, for some reason, the sleeves needed buttons.

Whereas, once again, those who are in the tribe will use functioning buttonholes as a way to demonstrate Mastery and Loyalty.

Mastery because functioning buttonholes limit the adjustments that can be made to sleeve lengths – which means they’re typically only made on custom pieces. Loyalty because it once again shows that the man wearing the jacket knows enough about the more subtle components of suiting and embraces them.

Many of us in the sartorial world will leave one or two of these cuff buttons undone – not because of any improved function but because it signals both Mastery and Loyalty to those who know what they’re looking for.

Add to these other details like soft shoulders, big-bellied lapels, sweeping front-quarters, along with ways to improve the fit like adjusting for posture, shoulder slope, and sleeve pitch, and you have something that won’t ever look like a simple, basic suit – even if it’s made out of a plain navy twill.

Now, even if you’re someone who isn’t interested in fine suiting, these little details still stand out – whether you can point them out and articulate them or not.

Which brings us around to one of the biggest and most important points of dressing intentionally.

If you start with those same ten items I told you about in the last video and want to expand from there – you’re not limited to buying more and different clothes.

You can take those same ten items and purchase variations of them that are better. That navy sport coat I wore in the second look? There’s some real mastery there – both in how it fits and how it’s constructed.

If you think a piece like that is boring or lacking any personality or uniqueness, it’s because you’re assuming that the only way to be better is to be more unique.

This doesn’t mean you shouldn’t go out and pick up more things. The vest I’m wearing in the video that accompanies this post isn’t one my 35 Staples, but don’t think the only way to tell the story you want is by wearing things no one else is wearing.

You can do the same thing, only better. After all, the best athletes aren’t playing a different sport – they’re just excelling more than others.

The Formula

So there’s the basics of it and here’s your formula.

Learn the science of style – things like fit, color, and pattern.

Pick up culturally neutral, but great-looking basics to start building a versatile, effective wardrobe.

And then get deliberate about what stories you want your style to tell and how it’s going to do so.

It’s the formula well-dressed men have used forever and it will work for you too.

So, if you’re ready to really dial this in – to stop dressing like a slob or a clown – to really start dressing in a way that leads to real-life benefits, I’m going to be releasing a course in the next couple of days.

This is the way it works.

I take the things we’ve talked about over these last three videos and dive in deeper. I give you all the science of style stuff – fit, contrast, color, pattern, and face shape. Then, you get all 35 items I recommend you have in your wardrobe. And finally, I tell you all four of the main stories men care about telling each other, along with examples of those stories can be told through your clothing.

The next post is going to have more details on what this looks like, along with a special offer for you guys who jump on early. So, if you’re not already, make sure you’re subscribed to my newsletter. That way you’ll know as soon as this becomes available.

In the meantime, I want to hear from you. What are some ways – subtle or stronger – that you’ve been able to dress intentionally and have it tell your story. Leave me a comment below!

Simple Clothes Better Style

2 March, 2017

Welcome back! I’m excited to talk to you today about how to live a better life through dressing more intentionally and to give you some concrete examples of what your wardrobe can look like by adding in just a few key items.

If you guys haven’t seen my first post talking about this – make sure to click the link HERE and go check that out.

Like we talked about last  time, I know it ca feel a bit odd to realize that your whole life can improve by dressing better, but it really is one of the best ways to start to overcome mediocrity and complacency – two of the biggest problems the average man in the 21st century experiences.

Click Here to Watch the YouTube Video: Simple Clothes Better Style

Click Here to Watch the YouTube Video: Simple Clothes Better Style

The Opportunity

If you feel like you’re in a rut in your life, or you’re all but invisible to the people around you, or you’re more tolerated than respected, or you’re missing out on opportunities to do bigger and better things with your life – improving the way you present yourself to the world can be the kickstart you need.

What I’m going to give you today are a few simple things to get you started. This is advice that you can take right now and start seeing improvement – it’s up to you to act on it though.

Now in this post I’m going to give you three full outfits that can look great.

A Bit More Rugged

Let’s say you want to look well put together but not like you live in an office all day.This first look combines some elements that have a Rugged history, without making you look like a wannabe lumberjack.

Here’s a simple way to do that – start with a pair of dark jeans, some casual work boots, a henley, and a military style field jacket.

The big thing that will make or break an outfit like this is how it fits. You may like yours a bit fuller or even on the skinny side – doesn’t matter as long as it fits well and each item is consistent. You don’t want to wear a super tight shirt over a fuller cut pair of jeans. For this look, everything I have on is moderately slim – which works for my build because I’m more on the slender side.

Each item in this outfit has origins in workwear. These are not things that were worn by city-dwelling gentlemen who never did a day of hard labor. You can embrace that ethos by letting them get nice and beaten up, or counter it by taking good care of them and making sure they’re always fresh and clean.

Both approaches work great and both tell a slightly different story – so experiment and see which you like better.

Better Than a Suit

Ok let’s move onto a second look. This is one that’s great for you recovering suit-only guys. It’s still more dressed up than what the average man in the West wears, but it’s not so far removed that it will start to negatively affect your and your potential.

Split that suit up into separate pieces (the key to doing so is cloth that has some texture to it). For this I’m wearing a pair of cotton chinos and a flannel navy jacket. Ditch the tie and swap out the dress shirt for a polo. Cap it off by wearing a pair of suede chukka boots.

Notice that the fit in this outfit is a lot fuller than the first one. It’s a great reminder that there is room for fit preferences – full, slim, or skinny – without saying one fits well and the other doesn’t. By knowing about where things should sit on your body, you’ll have much more freedom to choose your fit preferences.

If this still looks a bit more dressed up than what you’d like, all you have to do is ditch the jacket (or even swap it out for the field jacket from the first look) to bring it down another notch.

Back to Basics

Let’s take it way down to the basics for look number three – the ubiquitous T-shirt and jeans.

We’ll use those same jeans from look one, a simple, well-fitting T-shirt, and a pair of classic sneakers. That’s it.

What can make something like this so effective is its simplicity. The principles of fit are followed – notice how the shirt is neither too tight nor too baggy. It’s simple – there are no logos on the shirt, no bright colors, nothing that’s going to overly stand out from the rest of the look. And lastly, each piece is classic. If you were to swap out the Chuck Taylors for the pair of Sketchers you see Baby Boomer grandpas wearing at the mall, the whole look would be ruined. By focusing on proportions, colors, and textures that have been worn for decades and don’t draw too much attention you can keep a simple look working for you as long as you want.

Want to dress it up a bit? Upgrade that T-shirt to the polo from look two. Even more? Add the sport coat on top of it.

The beauty of owning simple, well-made, versatile items like this is that they can all be swapped around with each other – giving you a ton of variety without having to invest into a massive wardrobe.

Two Responses

As I’ve presented this information to men in the past, I typically get two different responses – they’re either underwhelmed or overwhelmed.

So let’s talk about both of those.

To set that up though, we need to address something from the last video that can seem like a contradiction.

In that video I told you that dressing intentionally can help you conquer mediocrity and then proceeded to tell you that you don’t want to stand out too much.

Those can seem contradictory. After all, when you start dressing better it’s going to separate you from the people around you who don’t. It’s going to make them feel uncomfortable and you’ll probably even get some kickback from them.

This usually happens because overcoming mediocrity ourselves can often show the people around us that they’re not choosing to do so. And, in ego-preservation mode, they’ll choose to write off, ridicule, or resent your progress.

What you don’t want to do with your style is go from 0 to 100 in a day. The change will be too jarring. You’ll both feel and look like a fake and it won’t be putting you up above average, it will actually have some negative affects.

The trick is to get items that are one or two steps above what you’re currently wearing.

Take that first outfit I showed you as an example. No one is ever going to accuse you of being too dressed up or too fashion conscious if you show up wearing those items. But you’ll also look better than most men in Western civilization.

Unless you’re making some seriously drastic changes in your life – your goal should be to look like you’re a step above, not a step apart from the important people in your life.

If you’re feeling underwhelmed by these items you’re still in the mindset that dressing intentionally is dressing up. Yes, wearing a three-piece suit on a Saturday coffee date is going to help you stand out from all the guys who don’t – but it’s not going to be standing out in a positive way. You’ll look like a weirdo with no social fluency and you’ll miss more opportunities than you gain.

I’ve just given you ten items (with a few more snuck in there for good measure) that can take your style game from meh to awesome. Believe it or not, I have 25 more that I give my clients.

If you’re feeling overwhelmed,

I know 35 items can seem like a huge investment – and it can be. But many of the things I recommend are only appropriate for some men at one or two points in their lives.

If you live in Hawaii you don’t need to buy a winter coat tomorrow – but you will want one that looks great if you’re ever in London in February.

So it’s not as if all 35 need to be purchased tomorrow to get you living a better, more respected life.

The other question I get most frequently when presenting these Staples to my clients is,

How do I take this up a notch and start to inject my own personality into my wardrobe?

Which is what we’ll be addressing in the next post.


In the first post I asked you to leave me a comment letting me know how you believe your life will improve by dressing better. I love the comments and that you guys truly get that this isn’t just a shallow change but a pattern disruption that affects both how you see yourself and how others perceive you.

Well now I want you to tell me how you would take these simple items and wear them. What would you pair together that I didn’t show in the video. Would you prefer a fuller cut or a slim one? Where would you wear each of these three outfits and how much are they an improvement and what you currently have in your closet?

We’ll be diving in a little more on how to tell a story with your clothing on the next post and I can’t wait to talk about it with you guys!

Better Style Better Life

28 February, 2017

Can dressing more intentionally really improve your life?

Do clothes make the man?

Does dressing better mean you have to wear suits all the time?

I get questions like this all the time and the answer is that clothing is just like any other tool.

Did the lightsaber make Luke a Jedi? Was Arthur king because of Excalibur?

Click Here to Watch the YouTube Video: Better Style Better Life

Click Here to Watch the YouTube Video: Better Style Better Life

The Hero’s Journey

I want you to engage in a little thought experiment with me. Take a moment and think of your favorite hero from your most favorite story.

Now think about why that story is so compelling. Why do we as men, get really interested in hearing stories about men who start off as normal, regular guys and are faced with a problem.

What makes them heroes is that they overcome the problem. They defeat the enemy, conquer the foe, or take whatever the problem is and vanquish it.

That is why we are so addicted to these stories. Because we see these men, whom we think might be like us, and we see them do hard, difficult, and worthwhile things.

One of the things that every hero receives as part of his heroic journey is a tool or set of tools to help him along his way.

Think about Harry Potter and his wand, Luke Skywalker and his lightsaber, or King Arthur and Excalibur.

Part of the experience is receiving the tools which help them overcome the problem and become the heroes they were destined to be.

What’s Your Heroic Journey?

Think about what this is in your own life.

If you’re like me, you don’t have any huge, world-destroying enemies. Most men don’t. Most men throughout history haven’t.

But that doesn’t mean that we don’t have enemies, that we don’t have problems, that we don’t have things we need to conquer in our lives.

If you’re like most men – especially most men in the 21st Century, where our lives are relatively easy – then one of the biggest problems you need to conquer is either




Does that ring a bell for you at all? Do you feel like the challenge of your life is not becoming mediocre or average?

Do you want to be better today than you were a year ago? Do you want to be miles ahead of where you are in another five years?

I know I certainly do and I think most men feel the same way.

We have an innate desire to take the Heroic Journey and apply it to our own lives – even if our problems and enemies are much more subtle than Voldemort or Darth Vader.

Just like the heroes of stories, I want you to think about some of the tools you can have that will help you to conquer mediocrity.

Whatever the antithesis of average looks like for you – be it a big, fulfilling career, a family who loves and adores you, the opportunity to travel across the globe and have epic adventures, or any other definition of a meaningful and fulfilling life – think about that.

Whatever overcoming mediocrity looks like for you, one of the tools you can have in your kit, is your wardrobe.

Dressing well isn’t just a hobby. It’s not simply for guys who think suits are really cool or those who have the money (and inclination) to build up a massive and detailed wardrobe.


In fact, that’s why I tell people to dress intentionally as opposed to dress well. The phrases “dress well” or “dress up” have a particular connotation of wearing more formal clothing. They make us think that the only two options are either to dress casually and sloppily or to dress up and be uncomfortable.

It’s a totally faulty line of reasoning and it makes millions and millions of men miss out on an easy opportunity to improve their lives.

And yes, dressing more intentionally can absolutely improve your overall life.

It can help you land that job, command a room, and connect with the woman of your dreams.

As I’ve helped thousands of men dress better over the last five years, I’ve learned that most of us want the same thing – to look and feel great without standing out too much.

Sure there are plenty of guys who really want to draw attention with their clothes (and I’m happy to help if that’s your goal) but most of us don’t want to dress flamboyantly or ostentatiously. In fact, we don’t want people really thinking about our style or clothes at all.

We just want to look good, respectable, and confident and wear clothes that don’t stand out – either negatively or positively.

One of the reasons I know that dressing up isn’t the same as dressing intentionally is because of how I personally learned the impact clothes can have. Do you remember how tough it is to be an awkward teenager? And not like the “I have the world all figured out because I’m a senior in high-school teenager” I mean seventh and eighth grade – when everyone looks weird, no one knows if they’re more of an adult or a child, and your identity is starting to become more dependent on your friends than your family.

Well I spent those years attending a school that had a uniform. The problem was that my friends at home and I were more interested in BMX bikes and punk music than Latin or reciting poetry. And when my friends would see me in my grey slacks, white shirt, and blazer, I quickly became an easy target for teasing and was soon the runt of the pack.

The clothes weren’t the only factor – my lack of confidence, fear of rejection, and small stature certainly contributed but I wasn’t really singled out until I was seen in slacks and a jacket.

As good as that experience was for me and as much as I wouldn’t trade it in for anything else, it was certainly difficult at the time.

I learned at an early age that dressing up can often have as many negatives as dressing down.

Which is why I now teach men to dress intentionally – whether that’s dressing up or dressing down.

I’ve been through almost every extreme – from wearing clothes that made me feel incredibly sloppy and self-conscious, to being known as the “style guy” (and dealing with how uncomfortable that can make most people feel), to finding the exact correct balance and knowing I can look great without having to expend a ton of energy (or money) or making other people feel overwhelmed or underdressed.

It’s Simple

There are ways to make even something as simple as a T-shirt and jeans look like something a movie start or action hero would where.

By focusing on things like fit, color and pattern, knowing a few key items that will look good on anyone and aren’t a quick trend, and learning how to express the right amount of individuality through clothing I’ve been able to help thousands of men dress intentionally and ensure their appearance is always an asset – never a liability.

I know you’re probably thinking that I’m going to draw some hard and fast lines in the sand. I don’t blame you. Those seem to exist in the world of clothing and appearance more than anywhere else.

But don’t worry. I’m not going to tell you that the only way to dress intentionally is to go buy three suits and never wear anything else, or that you have to throw away every single piece of clothing you own and pay thousands of dollars on a new wardrobe tomorrow.

I’m not going to make suggestions that – when you put them on – you walk out of the dressing room both feeling and looking like a complete fake and fraud.

What I am going to do, is give you some specific examples of how easy it is to dress better and start seeing improvements in your life immediately.

I’m going to show you how to understand what works with your body, give you suggestions for items that look great on any man anywhere in the world, and help you figure out how to move your appearance from simple and stylish to deadly effective.

Here’s what I need from you – whether you’re just graduating from cargo shorts and flip-flops or you already feel like you have this style stuff pretty well figured out.

Leave a comment below and tell me how you imagine your life can improve by dressing more intentionally. What advantages will it give you that you’re currently missing out on? What are your hangups and why are you not already dressing better?

I can’t wait to show you guys the next post and give you some real-life examples of simple outfits that can work well for anyone.

Alpha M Style in Real Life

23 February, 2017

This episode of Style In Real Life is about a man who owns the YouTube market of men’s clothing and grooming.

He has well over 2 million subscribers, deserves every one of them, and his name is Aaron Marino

Click Here to Watch the YouTube Video: Alpha M Style in Real Life

Click Here to Watch the YouTube Video: Alpha M Style in Real Life

The Man Behind the Channel

Unlike other men I’ve covered in the past, Aaron is a personal friend and a man I’ve worked with and looked up to for a few years – so I won’t even try to attempt any distance or objectivity as I talk about him and his style.

If you would have told the 16-year-old Aaron he was going to build a career by talking to a video camera about style, grooming, and fitness he would have laughed you out of the room.

Because his only desire as a teenager was to run his own gym.

And run his own gym he did – in fact he had a few of them. However, as is all too common, Aaron ended up having some less-than-savory partners and had multiple ventures crash and burn.

As I’ve heard him tell his story in person, the frustration and emotion of watching his ideal crumble around him is still apparent.

But thankfully, he’s not one to wallow in misery and instead – chose to adapt and make a living for himself another way – a way that he now embraces more than anything else he could be doing.

He started his journey of becoming the influencer he is today by doing some one-on-one consulting after a coworker asked him for some style advice for an upcoming date. Aaron was more than happy to oblige and quickly learned that, not only did he have a knack for this style stuff, but there were plenty of men out there who both wanted and needed his help.

He created his first video in 2008 after receiving a video camera as a Christmas gift from his wife. Turns out, he’s a hard man to shop for and a video camera was purchased less because he was anxious to start a channel and more because he already had everything he needed.

Unlike a lot of popular YouTubers out there – Aaron didn’t see a quick rise to the high subscriber numbers. In fact, it took him years to break the 100,000 barrier.

However, once the momentum got going behind him, and once he truly found his voice in all of the topics he wanted to cover – his growth rate has been a blast to watch.

Not content with just one venture, Aaron runs multiple businesses – including a hair product line called Pete & Pedro, a skin care company called Tiege Hanley, and an influencer agency and conference called Menfluential.

With two appearances on Shark Tank, thousands of videos on his website, and the multiple other ventures he has going for him, Aaron is a busy and energetic man.

The Style

So now that you know about more about him, let’s talk about his style and how it’s contributed to his success.

One of my favorite things about the way Aaron dresses is that it’s hard to peg him with just one Archetype – but more on that at the end of the post.

He can look just as comfortable and confident in a suit as he does in a leather jacket and some boots.

While you may think someone who runs a style channel has had it figured out from the beginning, I can tell you from my own experience and from speaking with Aaron, that this is rarely the case.

When he first started out, Aaron made it a point to go buy a bunch of dress shirts and sport coats. He, like most of us, thought he had to present the well-suited image in order to be treated as a credible resource on YouTube. And that remained his “uniform” for the first four or five years running his channel.

However, he slowly began to drift to a look that was a bit more casual and has now even landed on his own staple – a black V-neck T shirt.

Now, you may be thinking that a decision like this is the antithesis of style, but in Aaron’s case, it makes perfect sense.

The big reason this is a good move is because it’s a non-polarizing outfit. You don’t get to over 2 million followers by being incredibly niche – especially when the topic of men’s clothing is already a niche in and of itself. Aaron’s goal has been to get his message out to as many men as he possibly can and one of the ways to help accomplish that goal is by wearing something that looks good but isn’t overkill.

The second reason is because it’s more consistent with who he is and how he lives his life.

Don’t get me wrong, Aaron wears a suit incredibly well – better than a lot of men. And he also wears it comfortably and naturally. However, unlike a lot of menswear influencers out there, Aaron understands that the average man isn’t interested in wearing suits all the time but still wants to have his wardrobe improve his life.

By not branding himself as a suit-only guy, he’s more likable and relatable to his audience – two traits that go a long, long way into creating a successful channel.

He does switch it up and this usually comes in the form of a henley, a black leather jacket, and the occasional suit, albeit without a tie.

It’s all part of what he considers himself to be – the everyman style consultant.

He very intentionally dresses and acts more like he’s a buddy who’s helping you dress better, as opposed to a stiff, formal style consultant.

The Earrings

Now we can’t talk about Aaron’s aesthetic without addressing the most obvious component – his earrings.

What was an incredibly popular style – especially amongst the anti-establishment crowd in the 80’s and 90’s. While they’ve fallen by the wayside over the past decade, they were more than just a trend for Aaron.

In fact, he told me that they were the first way in which he truly expressed himself and tried to look different than the kids around him. He got them when he was in the sixth grade and hasn’t gone without them since.

Not only did they help him separate himself from his peers, they were also a way to emulate his father, who has an earring of his own.

He continues to get a lot of heat for wearing them – especially because they can be so polarizing. But ultimately, they’re too much a part of who he is and he likes wearing them too much to get rid of them.

Which illustrates the right balance between dressing in a way that jives well with others while still maintaining elements of your own taste or personality with your clothing.

He can get away with the earrings because everything else is so neutral and dialed in.


Of all the men I’ve covered thus far, Aaron’s Archetype Ratio is the toughest to nail down.

I’ve personally seen him embody all three Archetypes and do so comfortably and naturally.

However, he does have his own tendencies and preferences so here’s where I’m going to put him.

40% Rakish

35% Refined

25% Rugged

Don’t know what I mean by Rugged, Refined, and Rakish? Well go check these out.

The Three Masculine Style Archetypes

Rugged Man

Refined Man

Rakish Man


Want to know where you fall into the Three Masculine Style Archetypes?

Take this quick quiz and I’ll tell you. CLICK HERE