The Appearance of Power
Contrary to what you may have heard— Real men DO care how they look. This book is the complete guide to getting better results in your life by leveling up your appearance.
What you will learn
How men have used their appearance in the past to signal their status and why those principles are still relevant today.
The basic rules of style and what you should be thinking about when evaluating your wardrobe.
How you can evaluate your own situation and use style principles to send an intentional message.
This book is a dissertation on mens fashion - the foundation for why our appearence should be higher priority for us. Why we need to push ourselves, value appearance, and experiment a bit. It is not a field guide, it is not a "Top 10 summer shirts" clickbait list by a vacuous person who is not an actual man. So if you want to know the "4 best jackets to have in your wardrobe" go elsewhere - this book is much more thoughtful.
- Ben Casey, Amazon Review
If you want a book that tells you to wear this pair of trainers or this style of boots this is not the book for you, it explains style on a theoretical level which actually means once you get an understanding of the philosophy you will be able to make the decisions yourself without having to consult magazines or websites for the latest style which may be completely wrong for you. It helped me understand why I had an instinctive dislike for certain styles and what works for me.
- Andrew French, Amazon Review

About the book

Power has an appearance and appearance has power. Ideally those two would line up together and the world would be full of good, masculine men who dress and look like good masculine men.

But all too often, reality is something different. There are good men and strong leaders out there who dress and look like children or bums. There are awful, lazy men in the world who dress in a way that hides their vices from those around them and makes them appear better than they truly are. In an attempt to correct for these disparities, our current culture tries to rob both appearance of its power and power of its appearance - to say that the way a person dresses or looks doesn’t - or at least shouldn’t matter.

We’re given platitudes like, “don’t judge a book by its cover” and there’s a often a cultural rush to prove ourselves as non-judgmental as we can.

But a man’s appearance has been an integral part of humanity since before the dawn of civilization. As human beings we use mental shortcuts when assessing our surroundings and the people within them. It is inefficient and dangerous to treat every object, scenario, and person as a blank slate or an unknown.

And, because it is our tendency to judge according to visual stimuli, we use physicality, body language, grooming, and clothing to quickly and effectively communicate who we are and how we want other people to perceive us.

Some men dress to appear more physically threatening, others to convey status and power within social spheres, some attempt to fit in and not draw attention to themselves, and others will use their clothing to show their disdain for the social norms around them.

Regardless of what your intentions are, your clothing says something about you. And no, this doesn’t just apply to you, but to every man who has ever interacted with another human being. From the ancient shaman, to the Wall Street banker, the Pope to the gutter punk, all men use clothing and appearance to tell the world who we are. Which means it’s worthwhile for you to understand how to use this tool effectively.

The purpose of this book is to outline the underlying principles of how clothing affects men and masculinity. Understanding and applying those principles will take you far beyond looking like you’ve been dressed by an image consultant, in one of his five variations of acceptable clothing, and into the realm of being well-dressed all the time.