A man’s style is his first means of communication with the world around him. Before he even opens his mouth, he tells you what kind of man he is by the way he dresses: What he does for a living, what his habits are, how much money he makes, how much he respects himself.
Many will argue that this is untrue. They are wrong. It is hardwired into our brains to make judgment calls based on what we see and perceive. A man with a suit may, in fact, be a worse person than the man in an orange prison jumper, but our brains still make judgments regardless of what is true.
A wise and shrewd man learns how to use this to his advantage. Rather than wasting time and energy wishing it didn’t matter, he decides to use his style and his appearance to his advantage. The bachelor will dress well to attract a woman. The boss will dress well to build respect with his employees. The adventurer will dress well to protect his body from the elements.
Soldiers wear uniforms and medals to communicate rank and unity. Costume Designers are paid and spend millions of dollars dressing men for TV and movie parts. Authors will take time to describe a character’s clothing in detail. Even in popular video games one of the first things a man can and will change is the appearance of his character. At an unconscious level all men, from the basement-dwelling nerd to the ruler of a country care about what they wear.
Sadly, we live in a time where men have been told it is effeminate or shallow to invest too much in their appearance. To say so is akin to saying proper grammar or proper hygiene are irrelevant and should be excluded from the canon of social niceties. But the modern man’s current apathy is only to his own disadvantage.
For many men who seek to improve their station in life, one of the first things they acknowledge is not knowing how to dress. On top of not knowing how to dress well, he doesn’t know how to start doing so. It is a blow to a man’s pride to admit he doesn’t have the knowledge to do something. It’s why we hesitate to ask for directions. But when we push through that humiliation with a man we can trust as a mentor, we not only accomplish the thing we set out to do, we learn how to do so for ourselves.
My goal is to be that mentor. My services are not to just tell you what to wear and how to wear it, but also to teach you why so you can become as fluent in style as you are in your native tongue. I want to teach you the rules of dressing yourself just like you learn grammatical rules. The end goal is to have you be as comfortable using your appearance to communicate your worth and status as you are using your words.