Have you ever noticed that most men look like they’re about 10 or 20 years behind the times?

Like they’re still wearing what was popular on TV in the late 90’s and early 00’s?

In today’s episode I talk about the two main reasons this happens, how it will likely happen to you, and why it’s a problem.

And no, I don’t tell you you need to jump on the latest trend to avoid the problem either.

Whether you like Nike’s latest ad with Colin Kaepernick, you can learn a lot from how Nike chooses to court controversy, embrace polarization, and unapologetically brand itself.

All of which are components to dressing better than average.

In this episode I step away from the moral outrage of the ad itself and talk about the principles of branding and you can apply them in your own life.

• Their biggest frustrations with dressing well
• Tips on finding the right fit when you’re athletically proportioned
• If well-built men have different reasons for embracing style
• What they think of wearing gym clothes when you’re not working out
• What they personally wear to the gym