LOOK THE PART. LEAD WITH PRESENCE.

You’ve built the body, the business, the brotherhood.
But if your appearance doesn’t match your identity—you’re leaking influence every day.

I'm Tanner Guzy. I help men lead with Visual Influence and Extegrity

For over a decade, I’ve coached thousands of men—including CEOs, fighters, and founders—to align how they look with who they truly are.

This isn’t fashion. It’s strategy.
And if you follow Ryan, you already understand the difference.

Your clothes should communicate competence, credibility, and conviction—before you even say a word.

Why this matters

The way you look should enhance the life you're building

Clarity – When your outward appearance aligns with your internal identity, decisions feel easier and clearer.
Credibility – Whether it’s a boardroom, date night, or men’s event, how you look either opens doors or closes them.
Conviction – You’re not dressing to impress. You’re dressing to express what you stand for.

Most men dress by default.
Do you:

Wear the same 3 shirts on rotation?
Second-guess how you look at events?
Feel like you’re not taken seriously enough in rooms you should own?

If yes, it’s time to start dressing with Extegrity.

The Extegrity Framework

Extegrity - when who you are on the outside aligns with who you are on the inside.

Extegrity is built on three core pillars and your appearance needs to be:

Authentic – Your clothes should feel like you, not a costume.
Articulate – Your appearance should express what you want others to understand about you.
Aesthetic – Fit, color, contrast, proportion, and all the visual tools that drive first impressions.

Trying to solve appearance without clarity creates confusion, wasted money, and inconsistent results.

This approach IS for:

Men who are concerned with things like their fitness, finances, and relationships and want to improver their edge
Men who are interested in self-optimization and are working to become a better version of themselves
Men who have both the finances and time to invest in improving the way they dress and look
Men who know their value and want to communicate it to the world around them
Men who want to develop dressing well as another skill to add to their toolkit
Men who are open to the idea that there are many ways to dress well and want to find their own unique style.

This approach is NOT for:

Men who want a stylist or someone to simply pick their clothes for them
Men who don’t know their own value and hope that dressing well will finally help them start getting ahead in life
Men who are rigid in thinking that good style HAS to look a certain way

Choose Your Approach

Self-paced Workshops and Programs

Each of these workshops and programs focuses on different elements of your style and allows you to work through them at your own pace.

The Archetype Workshop: Whether your style is Rugged, Refined, Rakish, or a blend of the three, this workshop teaches you the fundamental goals of all three archetypes, how to modify things like fit, formality, texture, and color to dress to each of the Archetypes, and solid examples of what each of them looks like in the gym, out with friends, in business casual, totally formal, and everything in between.

The Staples: My very first program that not only teaches you how to know what colors look best on you, how to make patterns work, and more - it also gives you the 25 items that every man should have in his closet.

The T-Shirt Workshop: Formal clothing is overrated and we all spend more time in T-shirts than our grandfathers did - which doesn't mean they have to look sloppy, lazy, or bad. In this workshop I teach you how a T-shirt should fit, what colors to focus on, how to dial in variables like weight and drape, and how to wear a graphic T without looking like you peaked in high school.

The Personal Uniform: Most men don't want or need a ton of variety in our closets - we want something simple, authentic, and stylish - we want our own uniform. In this workshop I teach you how to build your own, make sure it feels authentic, keep it simple, and then free your mind up to focus on things that are more important than what you're wearing each day.

The Accessory Workshop: For the more advanced and the more daring - men's jewelry and accessory can be tough waters to navigate. In this workshop I teach you how to nail everything from necklaces, to rings, to suiting accessories, and everything else - along with how to do it without looking like you're trying too hard or coming across as effeminate.

Dress Your Age: Your life is different in your 40's than it is in your 20's - and your style should reflect each of the changes you make as you move through the decades. This workshop is all about helping you know what to wear, how to wear it, and what to communicate with your clothing, whether you're 31, 67, or any other age.

The Workshop Bundle: All of the workshops and programs above in one place.