I’ve been spending the last month working on a new course I’ll be calling Style as Storytelling.

Those who attended the Man in Demand seminar in Vegas in September were my guinea pigs for this course and I’ve fleshed it out quite a bit since then.

The whole purpose of the program is to illustrate how men throughout history and across different cultures have used their clothing and appearance to signal their masculinity.

It goes over topics like the 4 Tactical Virtues, tribal and status signaling, and the hypocrisy of those who insist that real men don’t care about their clothes.

I’ll be putting the finishing touches on the videos and other exclusive content over the next couple of weeks and will be releasing the program on November 4th.

So mark your calendars and get ready for your entire perception of the relationship between masculinity and style to change.

If you want to establish the right foundation for your style’s story, check out the Staples.