About

My name is Tanner Guzy and I want you to dress better.

I grew up in a family where a reputation mattered. It comes with the territory of having a unique name and, whether I liked it or not, the way I dressed affected my reputation.

When I was in junior high I made sure that all my T-shirts were from the BMX companies whose parts I owned or the punk bands whose shows I attended. As I got older, I learned that my clothing reflected more than just my status within my chosen hobbies and I had to adjust it accordingly.

Now I wear a suit and tie to work every day. I’ve done so for almost ten years and it’s as comfortable to me as the cargo pants and baggy UGP T’s I wore as a punk kid. The suit just better reflects on who I am.

A lot of men don’t like to admit to themselves or anyone else that their image matters, so they pretend to just ignore it. But even someone as slovenly as Jeff Lebowski wouldn’t walk out in public in a dress or just a garbage bag. On the most basic level, all men know that their clothing communicates who they are, what they think of themselves, and the respect they command (or fail to) from the world around them.

If you’re looking for how to get started, I suggest checking out my Staples Series. In it I outline all of the fundamental items every man should have in his wardrobe – regardless of his age, location, income, or experience.

After that, dive into my series on the Three Archetypes of Masculine Style. The vast majority of men will find style icons who are either Rugged, Refined, or Rakish – with many of us wanting to dress in some blend of the three. These articles explain the philosophy, the goals, and the pitfalls of adopting any of these style archetypes.

If you’re wanting to get some one-on-one advice and experience on how you can improve your own style, head over to my Coaching Page. I offer three different levels of consultation – ranging from as basic as providing you what you should focus on and what you should avoid according to your build, coloring, and contrast type, to helping you select every individual item of your new wardrobe and ensuring it fits your body, compliments your complexion, and works with your budget.

To keep up to date with more than just what’s happening on the blog, sign up for the newsletter. In it I dive deeper in to the philosophy behind the articles, let subscribers in on my reading list, and help men find other worthwhile articles and videos all across the web.