Consistency & Style

Most men like to be consistent – both in how we define ourselves and how others perceive us. In fact, it’s such a strong desire that it often sends us into autopilot and is exploited by those who understand it.

In this video I talk about the effects that consistency has on most men’s relationship with their clothing, along with how you can use your appearance as a tool to help dampen the auto response of consistency and make sure you’re always in the driver’s seat.

One of the best ways to learn where you should and shouldn’t be consistent, is to understand the different Masculine Style Archetypes

The Three Masculine Style Archetypes

Rugged Man

Refined Man

Rakish Man


Want to know where you fall into the Three Masculine Style Archetypes?

Take this quick quiz and I’ll tell you. CLICK HERE

Want more?

Want a wardrobe that’s both easy and consistent, check out these 30 essentials every man should own.