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Author: Tanner

Tanner is the founder and primary author of Masculine Style. He lives in Salt Lake City, Utah with his wife and two kids, and helps run Beckett & Robb - a men's clothing company built around custom suits and shirts.

Why Skinny-jeaned (insert epithet of choice here) is my favorite insult

5
19 November, 2015

I find myself wedged between two very interesting parts of the internet.

The first is the world of #menswear. It’s full of men who will devote thousands of hours and even more money to clothing and appearance. Many will get into heated arguments about differences that only affect our little world – things like the superiority of a Florentine silhouette vs one from London, the proper length of a tie, and whether the execution of a three-patterned ensemble is gauche or expertly crafted. I have my own opinions on these matters but find the debate interesting.

Most of the men in this part of the Internet can be found in white-collar environments. They have soft hands, hate violence, and typically lean left. They prefer large vocabularies, even larger universities, and never question the benefits of a secular, post-Christian Western culture.

The second is the world of the manosphere. It’s a rabbit-hole that can be overwhelming to fall into. There are myriad factions of men within this world – PUA’s, MRA’s, traditionalists, nihilists, fascists, and nearly every other “controversial” ideology you can come up with. Many will get into heated arguments about differences in how to approach the world – things like whether it’s masculine or suicidal to pursue a traditional family, the proper approach to dating, and whether a given approach to life or happiness is beta or alpha. I have my own opinions on these matters but find the debate interesting.

The men in this part of the Internet can be found everywhere, some in blue-collar jobs, others in offices, some are losers in their parents’ basements and others travel the world running their own successful businesses. They also prefer large vocabularies but hate large universities, and question the benefits (and durability) of a secular, post-Christian Western culture.

For the most part these worlds don’t overlap. The majority of men who focus on style see traditional masculinity as outmoded, oppressive, and dangerous. The majority of men who focus on masculinity, and its role in the modern world, see a focus on clothing as effeminate, shallow, and silly.

What many from the manosphere have accused me of doing is attempting to combine these two worlds. They assume I want everyone on the alt-right to dress as if they were attending NYFW or Pitti Uomo, or that I believe a man has to dress like I do in order to be truly masculine.

Which brings us to my favorite insult of the online world of men. I rarely read or hear it when discussions are had about me or my site. I know my presence in this part of the world isn’t massive and I’m not controversial enough to be worth talking about. However, I do hear it 90% of the time those who are in favor of traditional masculinity discuss those who oppose it.

Those skinny-jeaned….

He’s a skinny jean wearing….

They think their skinny jeans….

Pay attention to it. Listen to podcasts, watch YouTube videos, and read some posts. Inevitably, an insult for the modern man includes his clothing.

I love it because it proves what I’m attempting to do with Masculine Style. I don’t advocate that all men wear suits, nor that they all adopt skinny jeans. I also don’t believe that a tighter pair of pants automatically disqualifies a male from being traditionally masculine.

What I do believe and teach is that clothing matters. Even if you say it doesn’t matter to you, you use clothing to define your enemies. It’s a way for both of these large, messy, discombobulated tribes to identify who’s in and who’s out.

The more I hear it the more I love it. And the more I hear it, the more I realize how true it is.

There isn’t a uniform for being a man. One tribe’s skirt is another tribe’s kilt. What can be deemed effeminate or weak in one culture can be a sign of strength and virility in another.

However, the consistent thread is always there – men use clothing to signal their status, fitness, and value to their tribe. Period. End Post. Full stop.

Musings

Fitted & Kitted – Thanksgiving Dinner

18 November, 2015

fitted&kittedheaderIf you’re in the States, next week is Thanksgiving. If you’re like me and my family, then you might get two.

We spend Wednesday night with my family up at my parents’ place and then Thursday with my wife’s family. Double the food, double the family, double the chaos, double the fun.

Thanksgiving is also about a lot more than the meal. We end up doing different things that may involve going to a movie, bowling, or playing football. Hence the need for an outfit that will work well in almost all those environments.

I’ve put together something that leans fairly evenly on all three Style Archetypes. The henley and socks are Rugged, the cardigan and watch keep it Refined, and the loud colors of the boots lend a Rakish element.

[show_ms_widget id=”29159372″ image_id=”31661304″ width=”1000″ height=”3000″]

By the way, you can click on each item in the photo and it will take you directly to a link from which you can pick up the item(s). These are affiliate links so, they don’t cost you a penny more, but they help put something back in my pockets – that way I can keep up on my own holiday shopping!

Clothing

My son is trying to kill me!

17 November, 2015

As I continue in my attempts to increase the reach of Masculine Style, I’m having fun experimenting with different mediums and methods. One thing a lot of my media friends have had success with is a vlog format on YouTube.

Some of these guys are dedicated enough that they do one multiple times a week or every day. After the work I put into making this video, I’m blown away by the dedication of the men who make these consistently.

So, if you want to see things like:

  • Why I get my haircut the way I do
  • What a typical Monday in my life looks like
  • How my kids interact with each other
  • My son’s budding violence
  • Why I hate skinny jeans
  • My wife’s current recommendation of winter drink
  • How to get your kids to clean up their toys

Then check this out.

Let me know if you like these and want to see more. Like I said, they’re a ton of work, but I’m happy to do them if you enjoy them, and I know they’ll get easier as I do more.

Lifestyle

Podcast Episode 9: Dressing the Shorter Man

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11 November, 2015

This episode was based on a revisitation of my September 2012 post Dressing the (Smaller)Man. Being as I’m six feet tall, I can only approach this topic from a hypothetical perspective. So I decided to bring on two of my good friends who are both style experts and on the shorter end of the spectrum.

Aaron Marino runs I Am Alpha M, a hugely popular men’s style site and YouTube channel. Aaron puts out daily videos that cover topics like dress, grooming, and fitness and has one of the largest, most abundant personalities of anyone I’ve ever met.

Brock McGoff runs The Modest Man, a menswear site dedicated entirely to helping men of shorter stature learn how to dress to their proportions and ensure that their style game is always on point. Brock puts his money where his mouth is and is one of the best dressed, most confident men I know.

In the episode we cover topics like:

  • Aaron and Brock’s Archetypes
  • How and why they both started caring about men’s style
  • The biggest challenges short guys face when trying to dress better
  • How to have the right attitude when it comes to custom clothing
  • Why being short is only one aspect of a man’s physical presentation to the rest of the world
  • Should short guys wear elevator shoes and other height-enhancing articles of clothing.

Icon:

Easy for this episode. It’s both Aaron and Brock



Embarrassment:

Kim Jong Un


Clothing, Dressing the (___) Man

Style as Storytelling is Live!

4 November, 2015

I’m extremely excited to have this course up and ready for you. Here’s a quick breakdown:

One thing any veteran of the #menswear world can attest to is the commonality of different courses and guides that are offered to help guys dress better – I think the only industry more saturated than ours is the world of online fitness.

Most men’s style bloggers will offer a couple of different courses that teach the fundamentals about dressing well. In fact, I have two of them (Style Handbook and the Staples) and I even have three more on their way (Rugged, Refined, and Rakish Style Guides). These are great, but they don’t really help guys internalize the concepts behind dressing better. As well-intentioned as we are, we largely end up treating you – the buyer – like a mannequin. One whose identity, goals, and tastes can all be pigeonholed into our lists of essentials.

Don’t get me wrong. It’s a phenomenal jumping off point. By helping readers immediately start dressing better, it breaks the aesthetic rut we can all easily find ourselves in. But, if we stop there, you’re not really dressing better or improving your life, you’re just letting us treat you like a doll.

And this is the whole reason I created Style as Storytelling. Those who heard it live can attest to the fact that there is not a single article of clothing that is recommended, there is not a style rule stated, and there aren’t icons I tell you you should emulate.

It’s a mindset course that is designed to walk you through the deep and ingrained relationship between masculinity and appearance. I teach you principles, give examples of how these principles have been demonstrated in the past, and then ask you to reflect on how these principles can apply to your own goals of dressing better and using that improved appearance to enhance the rest of your life.

The course can be broken down into these lessons:

1 – What’s Your Story?

2 – Clothes Don’t Make the Man

3 – Antipathy, Indifference, and Affinity

4 – Tribe

5 – The Way of Men

6 – Strength

7 – Courage

8 – Mastery

9 – Honor

10 – The Three Style Archetypes

Notice how there isn’t anything in there that’s specific to style. That’s not the point. I want you to think about your clothes, grooming, and appearance in a whole different way.

The course isn’t cheap, and it’s not just a plug-n-play formula to make your life any easier. It requires some real investment on your part (both financial and mental) to really reap the full benefits. If that isn’t what you’re after, buy the Staples and the Handbook or wait until my other guides come out.

Here’s what it will do for you though.

It will change the way you see the importance of clothing by either dialing up its priority or toning it down.

If you apply its principles it will ensure that you never feel awkward or out-of-place when wearing a particular piece of clothing. Every item you have in your closet will be infused with meaning, personality, and purpose to the point that you will better communicate who you are than you have ever been able to.

It will help you develop the vision necessary to create an aesthetic and a wardrobe that consciously and deliberately accomplishes the goals you’ll need it to. There will be no accidents.

Once you have the principles mastered, it will free you up from ever having to worry if you’re dressed well – leaving you to fully focus on more important parts of your life.

If that sounds like something you want, and you’re not afraid of a little mental work and a change in your mindset – then this is the course you’ve been waiting for.

From now through November 11th it will be discounted from its usual $47 to $27, so don’t sleep on it this week!

Style as Storytelling 3D

Clothing

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